FARMAPA: DIGITAL INNOVATION IN PHARMACEUTICAL CARE FOR HEALTHY AGING AND THE RATIONAL USE OF MEDICINES

Authors

  • Andréa Pecce Bento Author
  • Maria do Socorro de Lima Silva Author
  • Adasildo Carvalho da Silva Author
  • Luciano Freitas Sales Author
  • Julio César Carneiro Author
  • Karolinne de Fátima Mendes Perpetuo Author

Abstract

In the context of population aging and the growing prevalence of chronic diseases, access to reliable medication information becomes an urgent necessity to ensure quality of life and therapeutic autonomy. Many individuals aged 50+ face geographical, digital, and social barriers to obtaining adequate pharmaceutical guidance, often resorting to self-medication and misinformation. In this scenario, technology emerges as a strategic ally. Utilizing accessible platforms, such as WhatsApp, to promote the rational use of medicines (RUM) represents an innovation that converges digital inclusion, person-centered care, and health equity.

Published

2025-08-21